Investing in the booming Greek Tourism

Tourism is one of the “heavy industries” in Greece, the others being shipping, logistics, renewable  energy, services and Agro-food.

Tourism is a massive global trend, traveling for holidaying abroad being the desired proof of affluence amongst the fast multiplying sufficiently-affluent classes. Greece with its climate and the beauty of its nature, its easy-going western life-style culture and the world civilisation allure it commands, is placed above many competitors and would for ever be a privileged tourist and living destination of optimal desirability. This endows Greece’s ‘’heavy industry’’, tourism, with a secure business future and makes investing in Greek tourism a secure investment and a secured investment many other investors would always desire and vie for, thus offering and easing choices of best-desired exit paths.

The Mediterranean basin is the holiday basin of Europe and its european shores are the ancient cradle of the European civilisation, with Greece its epicentre. Greece is attracting western as much as eastern holiday makers craving easy-going life-style and glorious climate and security combined with the irresistible revery of the romanticised past. Greece enjoys a full contemporary european western culture, the same as most of its holiday visitors, so there is no cultural or political chasm, such as there is, often, in the southern and even eastern parts of the Mediterranean basin. English especially, as well as, other european languages are widely spoken, the way of life is solidly european, as is entertainment pursuits of cafés, tavernas and clubbing society, all year round, the glorious nature, the islands and the sunny long seashores notwithstanding.

Greek tourism industry has developed very successfully both its resort and city destinations product, with a dominant drive towards quality services, differentiating itself from its price competitive neighbours in the southern Mediterranean. Travel infrastructure, such as airports, ports and the highway systems are all new and renewing apace. New business projects’ processes are constantly cutting past red ribbons, through revolutionary paced digitalisation and additionally, through fast-track process for pivotal or large projects invested to.

Bank loans for tourism in Greece is robust, from both domestic and international, often leading bank syndicated, commercial banking and institutional (EBRD, Greek Development Bank etc.) lenders, possibly with equity participation, as well as and in combination with GG (Greek Government) and EU sponsored / financed infrastructure, direct grants towards investing and generous subsidies for environmental and/or energy sustainability, IT related management ameliorates and promotional packages.

Two of the by-products of the Greek hospitality ecosystem, is the renting of ones’ second home, in Greece, on AirBnB-type homes’ basis to visiting tourists, often through specialised AirBnB-type specialist managers and the condominium + hotel opportunities offered, in both cases responding to the European and international trend for a holiday second home in the sun or a need for a secure second family home in a secured country.

Greece is a secure country par excellence, by being member of NATO, member of the EU and Euro, with strong political and security affiliations with Israel, Egypt, Jordan, the Gulf countries the Saudi kingdom and India, not to mention France and Greece’s solid USA security connections, as well as, people-to-people close contacts and friendships of thousands of years and no enemies. If there is one place to have a second home or invest on hospitality business, Greece is the place to have them.

In this market and funding / financing environment, hospitality real estate investment by itself, without a long-term necessity to expend in the operation of hospitality itself, the real estate part of this industry, is the safest part to invest capital to and the easiest investment to plan and execute a profitable exit path from.

A booming and very profitable industry is the industry to invest to and the time to invest in it, is before it becomes too expensive to enter it. Greek tourism industry and Greek hospitality business is booming and there are reasons for it.

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